CupCycle is a GOOD TO GO reusable service, designed to save New Yorker’s time and money. Proudly launching in DUMBO, with Brooklyn Roasting Company as the first pilot.


  • Become a member!
    • Buy the GOOD TO GO cup ($5 plus free coffee!),
  • Return the Cup at a GOOD TO GO Kiosk
    • On Jay Street at York Street Station or Brooklyn Roasting Company,
  • Keep the Lid!
    • It’s your membership card,
    • Gets you into the fast lane,
    • Saves you 25 cents on purchases,
  • Get a new coffee in a fresh cup,
  • Repeat.


  • Get express service in the Fast Lane,
  • $0.25 discount,
  • No more to cleaning, stocking or carrying your reusable,
  • Make a difference by joining the reusable movement.

Where and When?

Pilot launch at Brooklyn Roasting Company, 25 Jay Street location, from Monday April 21st to Wednesday the 23rd.