Cup Cycle 21-23 April

CupCycle is a GOOD TO GO reusable service, designed to save New Yorker’s time and money. Proudly launching in DUMBO, with Brooklyn Roasting Company as the first pilot.


  • Become a member!
    Buy the GOOD TO GO cup ($5 plus free coffee!),
  • Return the Cup at a GOOD TO GO Kiosk
    On Jay Street at York Street Station or Brooklyn Roasting Company,
  • Keep the Lid!
    It’s your membership card,
    Gets you into the fast lane,
    Saves you 25 cents on purchases,
  • Get a new coffee in a fresh cup,
  • Repeat.


  • Get express service in the Fast Lane,
  • $0.25 discount,
  • No more to cleaning, stocking or carrying your reusable,
  • Make a difference by joining the reusables movement.

Where and When?

Pilot launch at Brooklyn Roasting Company, 25 Jay Street location, from Monday, April 21st to Wednesday the 23rd.